Another option is to use your paid search data to look at the areas where we get a lot of paid conversions but have less organic visibility. Ultimately, the goal of this step is to make a list of everything you want to optimize or create for your website. Read more about creating a data-driven content marketing strategy.
Understand Seasonality Okay, great. You've got a colombia mobile database ton of content ready and waiting to be published! Before you start sending content live, stop and think: Will this reach my target audience? For example, if you're an e-commerce site, you probably won't post content about Valentine's Day gift ideas in June.
Paste Image 0 124 Here are a few ways to find seasonal trends in topics: Google Trends (shown above) Keyword Planner’s MSV Monthly Data Paid Search Campaign Monthly Conversion Rates Google Analytics ” in search engines ” It takes at least 100 days, so you need to plan according to the topic.