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The software allows you to take advantage of the kpis and success metrics, determined in advance, to quickly glimpse the details about the performance of a strategy. Additionally, you can visualize and test each element of your campaigns, in order to better understand the user experience. With the ease of learning about the development of your individual assets, you can spend less time bouncing between reports and more time making practical improvements to improve your campaigns.

Simplifying lead generation and managementwith its segmentation uk whatsapp data and automation features, pardot makes the process of generating and managing leads easier. After all, by focusing your efforts on users who reflect the characteristics of your persona, the chances of converting them into leads become much greater. With a consolidated lead base, you will also see benefits in your nurturing efforts.

Pardot enables an intelligent process, which adapts to the characteristics of your audience and, based on the history of interactions and other data, launches automatic messages with triggers that encourage progress in the sales funnel., including contacting and seeking engagement with leads considered dormant.