They bring a more specific and human view

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He must anticipate all or, at least, the main points to execute his marketing strategies. Its function is to reduce the margin of error in actions and serve as a map for them. Among these points, we can highlight with examples: environmental analysis: evaluate the strengths and weaknesses of your business, opportunities and threats, competitors and everything that can influence the functioning of the gym; objectives: attract new students in one year and reduce the rate of turnovers (cancellations) to customers per month; monthly and reduce customer acquisition cost (cac) by % during the year; personas: who will these strategies be aimed at? What language will be used? What are the problems and objectives of this audience? Channels: in which ways will the personas be impacted? Social networks, blogs, email, events, newspapers, etc.

Action plan: the tactics and strategies that will be used and their thailand whatsapp data differences; schedule: deadline for carrying out marketing actions and achieving goals and objectives; budget: how much will be spent on each strategy; performance indicators: the kpis and metrics used to monitor the results of your campaigns. Create your personaspersonas are characters that help companies better understand their target audience and define an ideal customer profile.

of the people with the greatest purchasing potential for your gym.More than knowing demographic, financial data and other information in a more general way, the personas are more detailed.They outline a profile with habits, objectives, problems, interests and other aspects that will help make your campaigns more segmented and direct.