We added a media part to the performance and integrated a brandformance strategy, which allowedsignificantly improve advertising performance, improving on previous results.
Moving from Theory to Practice: Steps to Implement Brandformance
First, you need to analyze the target audience and its behavior. You need to understand who buys your products or orders services, which communication channels are the most effective. For this, you can and should use CJM (Customer Journey Map) tools - user path maps that allow you to find the points of interaction between the consumer and your brand and detect possible gaps.
Let's explain with an example:
A large company selling pet products decided to track the taiwan cell phone number list user's path from the moment they first encountered the brand to the purchase of the product. It turned out that many customers first interact with the company through social networks and decide to buy after reading reviews on marketplaces. Based on this, it was decided to increase the brand's presence in these channels and work on strengthening it on a large scale there.
Stages of brandformance implementation
Analyze current results. First, evaluate the work of current advertising campaigns. Which channels are the most effective? Where do most customers come from? What metrics should be improved?
Set key goals. Clearly define what you expect from the implementation of the brandformance strategy. For example, increasing brand awareness, attracting new customers or increasing audience loyalty.