The value shows whether the advertising costs were paid off, no matter what kind.
> 0 - this means that the investment in advertising has paid off;
< 0 - shows that the advertising campaign is unprofitable;
= 0 — the investment paid for itself, although it did not generate income.
How to find out ROI?
Google Ads and Google Analytics cannot calculate the ROI. To panama cell phone number list find out the value of the indicator, you can do the following.
In Google Ads:
connect e-commerce tracking (relevant for online stores) and set the necessary settings;
view income information in Google Analytics, namely: by following the path: “Traffic sources” — “Google Advertising” — “Campaigns”.
If, when setting up goals that are not related to the sale of goods, a conversion value was specified, then the profit in the Google Analytics report will be presented in the “Goal Value N” column.
To find out the return on investment for advertising campaigns in Yandex Direct, you need to set the optimal return on investment in advertising when setting up campaigns. To do this, select the "Profitability Optimization" auto strategy. Then the tool will try to come to the necessary POI for the set goal.
Information on profit for online stores in Yandex Metrica is presented in the report: “E-Commerce” — “Orders”.
Return on Advertising Spend (ROAS)
This is the cost-benefit ratio for contextual advertising. It shows how much income each ruble spent on the campaign brings to the business.