Technical errors. Let's say the page doesn't load at all or opens very slowly.statistics, 53% of users close a site if it takes more than three seconds to respond, and if they wait more than five seconds, the likelihood of leaving increases to 90%. If a visitor does not wait for the page to load, then there is no talk of any conversion.
Poor content on the landing page. Let's say a user clicks on an advertising link to the landing page, but does not see a clear advertising offer or the terms of cooperation are unclear to him. Then he will not buy a product, order a service or register for an event, but will simply close the site.
Poor work of call center specialists. We are talking about situations when a person calls to place an order, but the company's employees cannot bring him to the end of the sales funnel.
External reasons for the decrease in CR:
for example, low prices on similar products.
Seasonal dynamics of demand. Thus, in spring and summer the malta cell phone number list demand for fur coats is lower than in winter, and trips abroad are more often bought in the warm season.
Changes in demand throughout the month. People tend to have more money in the middle or end of the month when they receive their salary or advance.
Economic situation. Let's say, a reduction in the population's income, a desire to save money due to the unstable situation in the country.
All of the above reasons need to be addressed.
Cost per click (CPC)
CPC shows how much one click on an ad costs. The metric value is used to evaluate how much money is spent on advertising, as well as its results.
The price per click is not a constant indicator. It is determined during the auction. And based on the CPC, the total advertising costs are determined.
There is no standard price per click. Everything depends on the company's line of work, the level of competition during the auction, the content of the ad, etc.