The 4 Most Common Types of Search Intent

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There are mainly four main search intents that drive most online searches: informational, navigational, transactional, and commercial.

Informational search intent
Users with an informational search intent are looking for specific information. This can range from simple facts to detailed guides or instructions. For lebanon cell phone number list example, a query like “how to make an electronic invoice” indicates a clear informational intent. Content that meets this intent is often detailed and informative.

Navigational Search Intent
Navigational search intent occurs when the user intends to reach a specific page or website. Examples include searching for a specific brand name or service. The primary goal here is to assist the user in quickly navigating to the desired site or page.

Commercial Search Intent
Commercial search intent is often geared toward evaluating products or services before an upcoming purchase. Users with this intent might be looking for product comparisons, reviews, or best deals. For example, a query like “best smartphone 2024” demonstrates a clear commercial intent. Ideal content for this type of intent offers detailed comparisons, pros, cons, and expert advice to guide the user in their purchasing decision.