How to Make B2B Lead Generation Effective in the Age of Inattention

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The information overload that characterizes our society is also having serious consequences on businesses, influencing individuals' attention and ability to make decisions.

In such a context, are kuwait cell phone number list companies still able to implement effective B2B lead generation ? The answer is yes, and the secret is a well-structured data-driven strategy.

The problem of information overload
The time it takes a person to read this sentence from beginning to end represents the attention span reached by man today, who in the race for distraction has even surpassed the goldfish.

We are talking about 8 seconds, this is the average duration of our attention and the cause is to be found in the reality we live every day. We are hyperconnected and continuously exposed to stimuli that lead to a progressive decrease in the ability to concentrate.

This condition is called “information overload” and literally indicates an overload that our mind is forced to undergo when the amount of information we receive is too high to be processed.

This is exacerbated by the speed with which information moves through the numerous channels that characterize the media landscape of today.

Fortunately, there is good news from the scientific world: Brain & Mind Institute researcher Bruce Morton describes these changes as phases of adaptation to the new context, rather than regression.

Our minds just need to get used to responding more effectively to digital stimuli.