Twenty Twenty-One: A Deep Dive Into WordPress' New Default Theme

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Then there’s downtime. If your e-commerce site is down for some users (or worse, all of them), you lose revenue for every second of downtime. Even worse, it causes long-term damage to your brand’s reputation.

An eCommerce site has many services that interact with each other, both internal and external. Here, multiple components work together: product catalog, product search, product reviews, user account management, inventory management, shopping cart, order and shipping management, payment processors, security plugins, personalized recommendations, third-party integrations, and more.

Some e-commerce sites also include customer relationship canada phone number data management (CRM) and email marketing software to better engage their customers.

On top of all that, a modern eCommerce site runs on a complex technology stack, just like any other web application. For example, WooCommerce runs on WordPress, powered by PHP and a MySQL database running a web server like Nginx or Apache on an operating system like Linux.

With so many elements involved, it is not easy to find the reason for a performance issue or downtime. An APM tool can help you tremendously here. In most cases, the APM tool will allow you to find a problem before it occurs, allowing you to be proactive in solving performance issues rather than being reactive to them.

For example, CafePress, a popular online gift shop, was facing regular downtime on their e-commerce store. They were losing approximately 5.5% of their daily revenue for every hour their site was down. CafePress used an APM tool to discover the issue causing the downtime and quickly fixed it.