What is the average ROI for influencer marketing?

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According to a Tomoson influencer marketing study, businesses see an average rate of return of $6.50 for every $1 spent on influencer marketing. The study also found the top 13% of businesses are achieving an ROI of $20 or more. These influencer marketing ROI statistics reflect lucrative opportunities, but they don’t reveal the full picture. ROI averages also vary widely depending on your industry—along with other factors we’ll cover in the next section.

How to maximize influencer marketing ROI
Now that we’ve explored how to calculate influencer ROI, let’s explore how you can maximize influencer marketing ROI by business goals, cost effectiveness, influencer, social network, content type and campaign timing. You need to consider each of these categories to better understand audience interest, behavior and preferences–these will inform your future influencer selections and campaign execution.

Align influencer campaigns to business goals for stronger ROI
Think about the “why” behind your influencer campaign—what are you trying to ukraine mobile database accomplish with your business goals? To quantify the ROI of influencer campaigns, balance engagement metrics (likes, shares, comments) with attribution data (sales, signups, downloads) to ensure a comprehensive understanding of campaign effectiveness.

Let’s say you want to improve brand awareness on a related industry topic; pickup trucks. You seek to understand influencer content about pickup trucks in the U.S. You discover that towing capabilities are a popular topic, but another brand is being talked about the most in that category. Your product has better functionality, but your brand isn’t a topic of conversation. Now that you’ve identified the white space, you want to build an influencer campaign to increase brand awareness in this conversation. Along with engagement metrics, you decide to measure website traffic and brand mentions to understand if your new influencer campaign helps you break through in this space.