Reactive marketing is at the peak of its popularity

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Reactive marketing really only started to take off after the dramatic outbreak of COVID-19, which disrupted people’s lives. For some companies, however, it wasn’t that devastating. In fact, they used it to their advantage. And their responses to the pandemic were brilliant. For example, when the novel coronavirus emerged in 2020, many brands responded to the situation with reactive marketing. Some of them used humor to lift people’s spirits and show that they cared.

For example, Red Bull created an image showing a israel phone number data can of Red Bull with a mask and the caption “Red Bull gives you wings… and masks.” Other brands focused on promoting safety and social responsibility. For example, Heineken created an ad showing how people can stay in touch with friends and family via video calls while enjoying a Heineken beer.

Why consider a reactive marketing strategy?
Why do you think RedBull, Heineken, LEGO and other world-famous brands apply reactive marketing to their brands?

This marketing model is worth using for several key reasons. It helps you with the following:

Increase sales
Keep your company current and relevant
Increase your audience engagement
Build stronger relationships with customers
Improve brand recognition
Show ingenuity and originality
Expand your target audience
As for the latter, you can become an authority in new markets and expand your e-commerce business worldwide with a winning reactive marketing strategy .