Best Italian restaurant in Prague"

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Then there is the various information that makes the restaurant known. For example, these can be reviews that provide recommendations. A similar process occurs in SERPs when creating enhanced results, such as search packages .

There are many Knowledge Graph entities that you could optimize, including:

Location : City and surroundings.
Cuisine : Italian.
Food : Pizza, pasta, etc.
Ambience : Good food, family friendly, etc.
Awards : Michelin stars, Gault et Millau, etc.
People : Owner, chef, etc.
But what is most valuable to you is the iran phone number data brand entity. It needs to be at the center of everything. SEO for brand entities significantly impacts most industries, where we see a lot of entity-only results in the SERP . And this will impact every industry as Brand becomes more popular and SGE continues to evolve. Why? Because Google doesn’t want to show brands it doesn’t explicitly know.

If your brand is not an entity in the Knowledge Graph, Google will have less confidence in the “facts” about that brand, its relevance to the user’s query, and its relationship to other entities. In this case, Google will use entity-level visibility signals (formerly known as site-level ranking, but this ranking is somewhat outdated, so an entity is now more than just a website).

What does this mean? Your brand will likely be less likely to be included in the AI’s consideration set. And since Google’s AI acts as a gatekeeper, it also has to consider the end user. On the other hand, Google has detailed documentation of your brand entity and its relationships to other entities in the Event Graph. This way, they can confidently determine that matches matter. It will give you better visibility in SERPs, Discover, Brand, and other important Google platforms.