But with the arrival of the Internet

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Remember that the key to success in e-commerce is to offer an excellent product or service, provide a great user experience and establish a solid relationship with your customers.Why is digital advertising and marketing more important now than ever? We live in an era in which technology has revolutionised the way we communicate, interact and consume information. As a result, digital advertising and marketing have become increasingly important and important in all sectors, becoming a fundamental investment for companies that want to stand out in an increasingly competitive market. Let's explore how the paradigm shift in the digital age has gradually transformed the way we approach advertising and marketing, as well as current trends and the importance of building a solid strategy in the digital environment.


Evolution of Traditional Advertising to Digital france mobile database Advertising Before the digital era, advertising investment was focused on traditional media such as television, radio and print ads. , mobile devices and social media, advertising took a 180-degree turn, forcing professionals and sectors to adapt in leaps and bounds to the new trends that are emerging. Digital advertising has great advantages over traditional advertising, and these are undeniable: lower cost with greater impact, global reach and the ability to segment audiences in a precise way. With the passage of time and the establishment of social networks as an element of entertainment and connection with another person who may be on the other side of the world, audiences have grown exponentially in recent years, thus making digital marketing a primary tool to reach an increasingly wider and more diversified audience.