Vanguard is experimenting with messaging on LinkedIn

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The company used an AI tool to identify and gather Polish social media posts on Facebook, Instagram, Twitter and blogs via emotion-focused keywords and hashtags (#joy, #love, #sadness, etc.).

Based on how its Polish audience was feeling online the previous day, the lighting on one of the floors of their headquarters building, billboard and a special outdoor display featuring the T-Class would change.

Mercedes-Benz's out-of-the-box, localized campaign at their headquarters in Poland to promote their new T-Class vehicle.

The campaign received many accolades and is an example of how AI insights from social media can directly plug into your marketing campaigns to make them more creative and strategic.

4. Louis Vuitton is using sentiment analysis to proactively moderate content
Louis Vuitton uses sentiment analysis to stay on top of sensitive and problematic philippines mobile database content. The brand assesses over 250,000 messages a month on social media. When it comes to sensitive topics like cultural appropriation or animal welfare, the brand gets notified when they are mentioned. Additionally, when user-generated content is considered “toxic,” the AI automatically removes the content, protecting the brand’s integrity and ensuring the safety of its online spaces.

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Brands that work in heavily regulated industries, like Vanguard Institutional, need guardrails to ensure they’re staying compliant on social media. This is why the brand turned to AI to experiment with its messaging on LinkedIn.