To make your PDFs rank, link them to your website and vice versa. This integration or internal links structure, makes your document stand a better SEO chance. Linking your PDF to your site shows the search engine that the document is important to your website and should be included in its index and shown in its SERP for relevant keywords.
Like other web pages, structuring your PDf files with headings makes them more SEO-compliant. This is important as search engines, and visitors can easily understand the hierarchy of the content in the file. Best practices include using only one H1 heading in a PDF file. Use as many headings as you belgium mobile database want, but ensure they are in a hierarchical order.
As with other pages, links are essential in PDF files as they also carry page authority. Including links to relevant sections in your website and external links boosts your document’s SEO chances.
Optimize your fonts
When preparing your PDF document, use fonts that are easily read by search engines. These fonts include Times New Roman, Courier, Symbol, and Helvetica. Embedding other fonts will increase your file size. In addition, the fewer fonts you use, the better.