Without a history of successful collaboration with a single influencer, you will not be able to refine your message and approach for more lucrative campaigns with that creator. However, that’s not to say that short-term influencer relationships fail to yield meaningful ROI (because they absolutely can).
Instead, creators that know you and feel comfortable with your product line can promote your brand with greater ease and authenticity. Like any business partnership, you and your favorite influencers can work together more efficiently and with higher potency.
When using short-term influencer partnerships, it becomes a little more difficult to separate fake influencers from real ones.
Fake influencers can manufacture likes, followers, and posts to give the appearance of high engagement metrics. If you lack background and experience with certain creators, your short-term approach may not yield the best possible results.
Lastly, most influencers prefer belgium mobile database sustainable, long-term relationships with the brands they love. That’s why brands that only use short-term influencer relationships eventually struggle to retain top-performing creators, which can also lead to their recruiting efforts becoming less effective over time.
Key takeaway: Focus on building long-term partnerships with influencers
The first step to building a long-term partnership with an influencer is finding the right one for your brand. If this is your first foray into influencer marketing, take some time, do your research, and try out a few creators on a trial basis. As you build experience, your brand is sure to see opportunities for strong, mutually beneficial partnerships to grow. And while maintaining these relationships can be time-consuming, having the right tools can help.