Influencers are ideally situated to be part of live shopping campaigns. They are used to talking live on their social media. And thanks to their experience with live streams, they can create a pleasant and authentic experience for your customers.
On top of that, customers trust product recommendations from influencers. So including them in your live shopping events won’t create a sense of aggressive selling but rather a ‘favorites’ video from an influencer they follow. To find an ideal partner, check out options on a platform like Afluencer where you can sort influencers by location, area of focus, age, and more.
Influencers are ideal partners for brands looking to engage in live shopping efforts for many reasons, including their established influence, ability to leverage storytelling, their eye for content creation, and their level of comfort being on-camera.
But that’s not all. More advantages of combining influencer marketing and live shopping include:
Niche audiences – If you are working in a specific niche and you are having a hard time reaching your audience, live shopping combined with influencer marketing might be the perfect fit for you. The influencer marketing space is constantly evolving. As reported by Influencer Marketing Hub, brands prefer working with smaller-scale influencers — 39% of brands chose nano-influencers as their most likely partners, followed by bangladesh mobile database 30% opting for micro-influencers. This allows brands to target a niche audience while getting all the benefits that influencer marketing brings.
Trust – Influencers have gained the trust and credibility of their followers, which makes their recommendations highly influential. Partnering with the right influencers can improve your brand’s reputation and credibility. On top of all the benefits of working with influencers, brands also get to leverage the relationship influencers have with their audience. Instead of starting from scratch or relying on your audience only, working with influencers will put your brand in front of a new audience.
Creativity – When you rely on your team to organize and host a live shopping event, you do all the heavy lifting. Partnering with influencers means you can focus on the technical stuff and let influencers take over the creative part. It’s a win-win.