Cool free content as a gift

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The mechanism here is as follows: you offer something very useful, unique and free in the subscription block or on the landing page. And in order to deliver this gift to the recipient, you ask them to leave their email address, which is logical.

What can be offered as a gift?

An educational email course in your niche (e.g. 7-day)
Individual consultation - not too complicated
Free webinar with registration via email
Guide to using your product
A collection of your best articles or a selection of life hacks
Whether to ask for a name in an additional field during registration is up to you. On the one hand, names included in the database allow you to send personalized letters starting with “Polina, get your free guide.” This argentina number data is good. On the other hand, each extra field to fill in means lost subscribers who abandoned the tedious procedure halfway. The more fields, the greater the loss. Ask for a surname in addition to the first name — you will lose twice as many leads. In general, we are among those who chose the maximum growth of the database, but sacrificed personal appeals in letters for this.

Here are some examples of how different projects attract new subscribers (style, spelling and punctuation are left to the projects’ conscience):

Automatic email distribution - how to set up

Automatic email distribution - how to set up

Automatic email distribution - how to set up

The main thing is that the content offered is as useful and high-quality as possible, that it helps solve the recipients’ problems, characterizes you as an expert, and is only available by email, i.e. is not duplicated anywhere in the public domain.

This is a good time to remember the 5 stages of customer warm-up . Ideally, you need to create your own gift content for each of these “temperature groups”, collect their emails in 5 different mailing lists of the mailing service and write a separate chain of follow-ups for each list. This is better than throwing everyone together and sending people at different stages of warm-up emails that are not suitable for them. For example, you shouldn’t send instructions for newbies to long-standing clients, and you shouldn’t send offers for new services and technical details that are not yet clear to newbies.