A company can generate various types of reports on one indicator or on a group of them, in the form of a diagram or table, with or without an explanatory note.
Reporting is carried out in both large companies and small businesses. But the larger the scale of the business, the more data accumulates. It becomes more difficult to structure them. Large companies use software products for reporting. And even those that help to structure large arrays of data are still limited in use. Because reporting is always a look into the past or the present.
For marketing agencies, the most important are advertising reports. To achieve the desired result from an advertising campaign, you need to study the target audience in detail, correctly set up an georgia mobile database advertisement or mailings. And for this, you need to contact those who constantly work in this area.
There are reporting and analytics, what they are is clear, but you need to know how the two concepts are related.
Reporting:
provides data for analysis;
provides only those indicators that were requested by its users;
standardized, the same forms are used in each reporting period;
does not require the allocation of additional resources for compilation.
Analytics is a much more flexible set of methods and tools. It:
interprets the analysis data;
uses various methods, sometimes simple methods give more accurate results than creating complex models;
responds to user requests, but also provides additional data;
should not be standardized, the form can be adapted to the solution of a specific problem;
requires the allocation of additional resources - analytics is outsourced or an employee is hired to handle it.
Reporting collects data, and analytics helps to draw conclusions. But there are other differences between these concepts - in application, in methods, in the approach of employees to this work.