Shoppers are returning more items earlier every holiday shopping season. Last year, at least 10% of holiday orders were returned each week from November 2022 to mid-January 2023, per Insider Intelligence.
With these numbers looming, retailers around the world are bracing themselves for even more returns this year, as online shopping becomes an even bigger part of our lives.
Return rates vary widely by industry, sales channel, product type, and how return data is collected and counted. The trend is led by younger shoppers, who often austria mobile database view online holiday purchases as rentals. Returns can quickly reverse your holiday success when you adjust performance for returns and realize:
Your sales are significantly lower than expected
You converted fewer customers than originally thought
Your cost of sales is higher, and your profit margins are lower
Here, we’ll show you how to reduce holiday returns, automate the returns process, and protect yourself from fraudulent returns.