These touchpoints help maintain relationships

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Increase customer lifetime value (CLV): Positive experiences increase satisfaction and foster long-term relationships with customers. Increase revenue: Optimized touchpoints provide a seamless customer experience, which in turn drives their spending. See now: Brand Recognition : Definition and importance in business 3.


Types of customer touch points Types of customer touch points Types of customer touch points 3.1. Pre-purchase Touchpoints This is the stage when the customer first comes into contact with the brand. Pre-purchase touchpoints include: Ads Word-of-mouth Marketing Social network Email marketing Sales Representative For example, a customer might start their journey with a Facebook ad, then search for information on a website or get advice from friends, then return to read customer reviews before making a purchase decision.


3.2. Purchase Touchpoints These touchpoints australia whatsapp number data occur throughout the customer transaction process, including: Purchase transactions (website, support chatbot, mobile app, CTA buttons, etc.) Payment processing (POS, checkout page, etc.) Upselling and cross-selling (recommending complementary products) Shipping and delivery Support during the purchase process (chatbots, online support) 3.


3. Post-purchase Touchpoints After purchase, and encourage customer loyalty: Loyalty program After-sales service Customer Survey Product registration and warranty program Online customer community Watch now: Idol Advertising – a super potential OOH market niche for businesses 4.


Draw a customer journey map Customer Journey Mapping is a tool that helps businesses identify and analyze customer touchpoints throughout the shopping process. thereby optimizing the experience and improving touchpoints.