Measurement at the top of the funnel

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To measure how influencers drive brand awareness and engagement, use these metrics:

Potential reach
This is a rough estimate of how many people saudi arabia mobile database influencers can reach with your message. It's not a guaranteed indicator of your actual audience - that depends on the whims of social media algorithms. However, it's a good starting point to show the extent of your influencers' networks.

Engagement
Tracking how many likes, shares, and comments each influencer has earned can demonstrate the effectiveness of your campaign and help you optimize future campaigns. This way, you can focus your budget and resources on the most effective influencers and identify others like them for next time.

Share of voice
This metric indicates how visible your brand is in the social media conversation on a particular topic.

Mid-funnel metrics
At this stage, you measure not only how well your influencers are capturing attention, but also how effective they are at driving traffic from social media to your website.

Website traffic
This is the starting point for mid-funnel customer journeys. A click to your website is a meaningful action, and it’s important to know which influencers are inspiring those clicks. Tracked URLs or custom landing pages make it easy to see who’s doing the hard work.