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The canonical tag is used to indicate to Google which page is the main one and should receive authority when you have two or more similar or even duplicate pages. However, it is only a recommendation and may not always be applied.

Canonical tags can be a useful way to tell norway mobile database Google which pages to index and skip duplicates and outdated versions. However, this opens the door to problems with incorrect canonical tags. These can point to older versions of a page that no longer exist, leading to search engines indexing the wrong pages and leaving the preferred ones invisible.

If your website is aimed at international visitors, meaning you redirect users from different countries to different canonical pages, you need to have canonical tags for each language. This will ensure that your pages are indexed in every language your website uses.

Perform a website audit
After you've completed all of the steps mentioned above, there's one last thing you need to do to make sure your website is optimized for crawling and indexing: a website audit.

Start by checking the percentage of pages that Google has indexed on your site.

Check your indexability rate
Indexability rate is the number of pages in Google's search index divided by the number of pages on your website.

You can find the number of pages in the Google index in Google Search Console in the "Pages" tab, and the total number of pages on the website in the administration of your CMS.