Information Qualified Leads (IQL)

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These are the type of leads who have already shown some interest in your company and followed through on a call to action. They may have signed up for your email newsletter or filled out a lead generation form. They are often looking for more information and will respond positively to a nurturing campaign.
Marketing Qualified Leads (MQL) - MQLs are a step further than IQLs. They are actively looking for a solution that meets their needs and are trying to figure out if yours is a good fit. These are the types of leads who will download your whitepapers, watch your videos, and attend your company seminars.
Sales Ready Leads (SRL) - Sometimes called “accepted leads,” these are bottom-of-the-funnel prospects who are almost ready to push the button and buy. It’s important to understand their budgets, buying nigeria mobile database authorizations, needs, and time frame.
Sales Qualified Leads (SQL) - These leads are ready to buy and should be communicating with your sales team. They are considered very hot, however, you should be aware that they are probably still considering one of your competitors.
Lead generation process
As you've probably figured out by now, lead generation is a multi-step process. Yours will differ depending on whether you're focusing on inbound or outbound lead generation - but you should follow a similar approach in both cases.

Step 1: Do your research
Before you start trying to collect leads, you need to gather as much information as possible about your target audience. You want to know not only who they are, but also where they live, what is important to them, and most importantly, what their pain points are, especially the most pressing ones.

It's often a good idea to create customer personas , in which you define the demographics, budget, and needs of typical customers. You may want to consider social habits, professional experience, and even psychological traits.