Ads may also appear on many other Google features and apps. These include:
You can even expand the potential reach of your ads so they appear switzerland phone number list when your target audience watches videos on YouTube, checks their Gmail, or spends time on many of their favorite websites.
When a user clicks on one of your ads — regardless of where it appeared on the Google Display Network — you are charged the amount you bid for the associated keyword or keyphrase.
You never have to pay for ads that are displayed and no one clicks on them, but you do have to pay regardless of whether that click converts to a sale.
How to get started with Google Ads?
Like all products and interfaces within the Google network, it's very easy to set up Google Ads if you haven't already.
Naturally, you’ll want to start by developing a basic understanding of SEM and choosing your keywords carefully . Dividing your products into neat categories and subcategories is a great way to make sure you cover all your bases.
Then, once you're ready to launch your campaign, set your budget, select your desired keywords, and place bids according to the funds you've allocated to your project.
Next, specify how you want your ads to appear on the Google Network by selecting the match type (broad, exact, etc.).
Finally, create your ads, activate your campaign and monitor it to see how things are going. That's it, that's it!
Complete guide to Google Ads banner