What will email marketing bring you?

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New vs. existing customer
Various marketing research shows that acquiring a new customer is approximately 5-8 times more expensive than retaining an existing one. Email marketing can be a good means of communicating and working with existing customers. Whether it is offering new or complementary products, customer care or providing information about products.

Do you know your customers' shopping habits? Take advantage of it.
The always-mentioned example is contact lenses. We know that the user buys them once in a while and we know exactly when that is. There is nothing easier than sending them an offer by e-mail with the lenses office 365 database they are ordering, adding one or two new products, describing their advantages and why they might suit them, and that's it. Of course, not all goods are so friendly to repeat purchases, but for the majority of them, certain habits can be observed that can be used. Did you know, for example, that users often buy product B with product A? Offer it by e-mail to those who did not buy the additional product.

Customer care and brand support
You have a more complicated product or software that you offer. Plan its introduction in several steps and send them to the customer individually. If they are still only potential, gently convince them to buy, if they already have your product, send them tips on how to get the most out of your product.

How to work with contacts?
Email marketing

The key is to work with them . To obtain and sort information about them and then use it to segment them. Sending one newsletter to our entire email database should not be the goal. Why send someone who has bought dog food five times in a row an offer for super cat cubes. Not only will we probably not sell them to them, they may dismiss our newsletter as useless and not open it next time or unsubscribe .

Very useful information about users is that from their order history. We can also use information about their age, gender or place of residence. Each industry will require its own approach. But remember that information needs to be obtained in a non-violent way, the customer is reluctant to give up their privacy if they don't get anything in return.