How much should I invest in Google Ads?

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It is a fact that online advertising is more affordable than standard advertising. However, what is the right amount to invest? How much to invest in Google Ads? Find out in this post!

Google Ads is a powerful channel for advertising and selling your products and services.

After all, with the right strategy , this tool can help you achieve a great ROAS (Return on Ad Value Spent). However, it can be scary when you find out that there are advertisers out there spending over six figures per month.

But don’t worry. You don’t need to spend a fortune to advertise on Google, because search engine advertising is not like offline advertising.

We have prepared a complete post for you to better understand the subject. Check it out!

Learning a little more
First of all, it is essential to know that each bulgaria telegram data keyword has a cost. In other words, Google Ads works by auctioning your ads with those of other advertisers , and you will pay, in most cases, every time your ads are clicked.

So, you might be wondering: what is the ideal spending on Google Ads? How much should I invest in Google Ads?

Well, this can vary a lot. Find out more in the next topic!

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The Complete Guide to Digital Marketing

Factors that determine your budget
Unlike traditional advertising, Google Ads budgets vary by industry, location, keyword intent, campaign type, and sometimes audience type. That’s why it’s not possible to determine an ideal spend for the tool.

But among all the factors mentioned, there is one that will make the difference: keywords.

After all, the keyword combinations included in your campaigns have an intention and, based on that, you can increase or decrease the average CPC.

For example, keywords at the top of the sales funnel are usually more expensive than keywords at the bottom of the funnel. It’s worth noting that top-of-funnel keywords have a lot of traffic, but the leads are usually low-quality.

Middle-of-the-funnel keywords are cheaper and the average monthly traffic is not large, but not limited. However, the leads are still not qualified.

Finally, bottom-of-the-funnel keywords, known as long-tail keywords, are the keywords that people who are ready to convert are using. Since these keywords are more targeted and consist of three or four keywords, the traffic volume is limited to a few people per month, consequently making the average CPC cheaper.

However, with increasing competition, this scenario is no longer as perfect as it seems.

So how do you set a budget?
Before we give you a number, let's tell you the reality . You need to be clear about what you want to achieve, that is, know what your goals are.

For example: Are you looking for brand awareness or increased sales? Where do you want to be seen, on the Search Network or the Display Network? How aggressive are your competitors and how aggressive do you want to be?