First, let's understand what remarketing is. Despite the similarity between the strategies, it relates to the practices that are developed to re-engage people interested in the brand, using email marketing .
This means that they are already leads or even clients, and that this audience already has a clearer interest in the products or services that the brand has to offer.
For example, imagine a customer who enters an e-commerce website and philippines phone number list browses through the pages. He adds items to the cart, but abandons the purchase before completing it; he later receives an email inviting him to complete the order. This is a traditional example of remarketing.
Remarketing is therefore about using email to engage and attract potential customers – a key difference from retargeting.
Next, we are going to highlight the advantages of using remarketing in your business. Let's continue!
The relationship between brands and customers should not be unilateral, so it is essential to seek channels of interaction for a customer loyalty strategy to be viable.