Why isn't your content king?

[suchona.kani.z]

Whenever you speak to them, you are not speaking to one customer, but to both of their brain systems, and you do not know which system will respond to your message. This is influenced by many factors, the most predictable of which are the context of the message and the context of the customer (day of the week, time of day, fatigue). Even an emotionally-oriented customer works in a structured and systematic way on Monday morning, while a rational customer makes a spontaneous purchase decision on Friday evening.

What does this mean for Social ads?
Experiment with copy and creative at different times of the day and week, targeting men, women, and different age groups, and see how they respond. Think about how context (desktop, mobile, party, work) affects your customer’s emotions. If you want rational decisions from emotionally-driven customers, eliminate multi-criteria decision-making and fantuan database focus on one most important aspect. If you want to sell an expensive bed to a rational customer, convert its price into one night of quality sleep.Quality content supports the brand
But quality content is also important for users and building PR . Users are not only looking for solutions to their problems (such as shopping), but also for information and entertainment.

A blog where you publish news from your field every week creates an image of you as an expert in the subject. The content allows your customers to identify with your company and its philosophy - then you no longer have a customer, but a fan who will continue to buy from you. Last but not least, it creates a community of your customers who advise each other, review products and talk about you.

Additionally, regularly updated content brings more search users to your site than product pages that you practically don't change.