The trick is to write a good article and get users while they're scanning:
Clues – the user needs headings, links, bold text
Bullets and numbered lists attract attention
A headline that grabs attention and motivates readers
Relevant text – think about what the user is looking for and offer them relevant information
Structure your text logically, in the form of an inverted pyramid. This means that the essential things belong at the top and the details are gradually expanded. This is how newspapers are written, for example. If you don't believe yourself, contact a copywriter who knows all this.
Create an article that is actually readable . Font size and type are important. Choose a sans serif font . The font should be at least 16 pixels.
What does font size look like on the website?
How long should I write a text so that someone will read it?
Based on the first graph, someone might say that short text is a win facebook database and everyone will read it. The opposite is true. In general, it can be said that shorter texts provoke discussion , longer ones are better for sharing on social networks and SEO.
Google values high-quality content . The Google Panda algorithm considers texts that are too short, under 300 words, to be of poor quality . On the other hand, articles over 2,450 words received the highest ranking .
But the primary thing is not the length of the text, but the benefit to the user. When you write a short information about a new service, you don't pour another 1500 words of sauce around it. On the contrary, if you write a case study, you can get carried away.