Automation settings Set up technologies with time intervals and conditions, according to the scheme you created.
Test your campaign with users to make sure it works as you want it to
Step to the beach #3: test with users
Because if you don't test a campaign with users, you can never be sure that the campaign is set up correctly for users and will convert.
Testing helped us choose the most suitable form for collecting contacts, identify emails that seemed fake to users, and tailor the entire sales process to them.
Selected login form based on testing
For example, with Mr. Chába, we discovered that we were offering an overseas chinese in worldwide data inappropriate product. Mr. Chába is a relationship counselor and wanted to sell written consultations via email, but his clients wanted to talk about their problems in person, so they didn't buy the written consultation.
Thanks to testing, you can optimize your campaign and increase its conversion rate . We have prepared a step-by-step guide to user testing for you:
DOWNLOAD THE INSTRUCTIONS
By the way, Daniel talked about why it makes sense to test campaigns on WebTop100:
How mailing gets you to the beach from AITOM Digital s.r.o
Step to the beach #4: optimize
The work doesn't end when you launch your campaign. Track results, try A/B testing, and optimize for the best results.
Because thanks to their opinion we were able to
They will increase click rate by 15%
Get 36% more emails
Save 50% of sales by changing the product offered in the 3rd sales email
For example, we found that after sending the third email, users no longer read the subject line, but automatically open the email. So it makes sense to build a relationship with them.
Why does it make sense to test with users?
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