Coronavirus: steps to digitize your B2B company

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The current situation has forced everyone to change their lives and the way their businesses operate from one day to the next . As a society, we are experiencing changes in our lives, habits and routines. The digital factor is now key in the way we communicate and relate not only with our families and friends, but also at work with colleagues, suppliers and clients.

And in this situation, if your company works in dominican republic mobile database the B2B sector , how do you react?

You've probably read hundreds of news stories about “digitalisation” and how it can help companies. But what does it mean to digitalise a company? Beyond taking your laptop home and using Zoom, Slack or Teams with colleagues, there are a number of steps to update businesses and implement industrial marketing strategies.

The B2C world had already entered more into the digital dynamic, but many B2B company managers found it difficult to make the step towards greater digitalization, since they depended heavily on face-to-face and direct contact with potential customers. Today there are two types of scenarios to survive the current situation :

Dependence on digital strategy for those who already included it in their marketing plan.
Digital acceleration of those who saw it as something long-term and who now have to take advantage of it.
There is a third scenario: turn off the tap and wait for everything to pass. Mistake. You will lose in the short, medium and long term , as the competition will remain active and you will lose ground, your potential clients, your audience and technical professionals will lose sight of you. It will take you more than twice as long to recover and you will have left a lot behind.

The goal is to bring our habits as users to the industrial world and to marketing for engineers : digitalizing certain experiences and becoming familiar with the online environment . Where to start?