5 facts to keep in mind about Gen Z consumers

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Generation Z, as we mentioned, stands out mainly for being the first to grow up as digital natives . Unlike previous generations, who experienced the emergence of social media, the rise of online commerce and the global expansion of the Internet, this group was born into a world where all of these innovations were already part of their reality from the very beginning.

Other data to highlight about the argentina mobile database personality of the Z's, in relation to their interests and purchasing habits, are the following:

Authenticity and transparency . Gen Z tends to value authenticity and transparency in brands. They prefer companies that come across as genuine and engage in authentic conversations rather than simply selling them products. They are skeptical of traditional marketing tactics and sales pitches that tend toward manipulation. This authenticity means that the brand is consistent in its values ​​and actions.

It’s not just about what they say, but how they act. If a company promotes certain values ​​in their advertising messages, but their internal practices or actions in the real world don’t reflect those values, Gen Z will notice and be disappointed.