Three operational points are the key to successful seminar attendance!

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Some of you may be worried about things like, "I want to hold seminars on a regular basis, but I don't know how to attract attendees," or "I've already run ads, but I don't feel like they're having much effect."

For those of you who have such concerns, this time we will introduce three steps to advertising to successfully attract attendees to your seminars. In the second half, we will also explain the key points for creating creative and landing pages that will produce results, with examples.

*This article is an easy-to-read version of the contents of the seminar held on Wednesday, July 24, 2024, "A must-read for those struggling to acquire qualified leads that lead to orders! Key points for advertising management to successfully attract attendees to seminars."
table of contents

Advertising media and distribution menus that specialize in attracting seminar attendees
Excellent in both reach and conversion acquisition efficiency! Explaining how to attract attendees to seminars using Meta Ads
Advertising tips for attracting attendees to seminars
Successful examples of attracting attendees to seminars
Three winning patterns for advertising creative that we learned through attracting attendees to actual seminars
Recommended for attracting seminar attendees! Six components of a landing page
Examples of attracting attendees to seminars
Questions and answers at the seminar
Plan ahead and prepare to attract attendees to your seminar
Advertising media and distribution menus that specialize in attracting seminar attendees
When attracting people to a seminar, the first thing to decide is the advertising medium to use. However, there are so many media that you may be wondering, "Which one should I start with?" or "Which medium is effective?" So, first we will introduce the advertising media and distribution menus that are good at attracting people to seminars.

The table below summarizes the distribution menu, reach, and conversion acquisition efficiency of the media that were actually used to attract seminar attendees through keyword marketing and were particularly likely to lead to conversions . The most recommended media are highlighted in red.

Let's think together about which advertising media and distribution belize number data menus you should use to attract attendees to your company's seminars.

▼Indicators in the table
Reach: How many users can be approached
CV Acquisition efficiency: Based on the advertising cost (CPA) required to acquire one conversion (CV)

Media Distribution Menu reach CV Acquisition Efficiency
Google Ads search Narrow to normal Average to good
Remarketing good
P-MAX wide usually
Yahoo! Ads Search Ads Normal to wide Average to good
Retargeting good
Meta Ads Interests wide Average to good
Conversion Similarity
Advantage+ Shopping
Campaign
Lead generation ads good
Microsoft Advertising Search Ads narrow Average to good
Remarketing good
List of advertising media and distribution menus that specialize in attracting seminar attendees
From here, we will introduce the characteristics of each medium and distribution menu.