Hushed Commotion, a Shopify merchant in Durham, NC, makes hand-crafted wedding headpieces, veils, earrings, bridal belts, and accessories for brides and bridesmaids. Founder Thea Block-Neal said they started offering BFCM discounts in recent years (typically 30-40% off), and found that 40% of November sales can come just from those few days of deals.
What it means for merchants: The popularity of self-gifting is an opportunity to frame your sales not only around gift-giving, but also around inviting your shoppers to iceland mobile database treat themselves. Offer incentives like discount codes for multiple products to encourage them to buy gifts and partake in self-gifting. Speak directly to these shoppers in your marketing to let them know you see them, and you get them—it’s okay to spend on themselves, too. You can take advantage of this trend even if you don’t sell traditional holiday gifts, since people will be stocking up on staples and non-gifts.
Every holiday order has a story—and it starts with an entrepreneur.
Here’s something we’re really excited about: 36% of holiday shoppers say they plan to buy from a small business on Small Business Saturday (Nov. 25). Another 44% said they plan to shop at a small business on some other day during the holiday season.