The holiday season is your chance to end the year on a high note. According to various studies, the weeks leading up to Christmas represent 25% of total retail sales, on average.
Shoppers are ready to spend this year, too. PWC found that consumers will spend an average of $1,530 on gifts, travel, and entertainment, up 7% from 2022.
Manually managing holiday marketing campaigns during the holiday season can strain resources. Achieving a high level of efficiency and customer satisfaction is a Herculean task, especially during frenzied shopping periods.
Fortunately, with these marketing automation workflows below, you can gift your business the advantage of optimized, hassle-free holiday campaigns hong kong mobile database that drive remarkable results.
10 holiday marketing automation campaigns to try
Personalize your customers’ buying experience for the holiday season
Segment rapidly converting customer groups
Track and reward your top customers
Uncover insights through customer return patterns
Notify logistics of expedited shipping requests
Boost sales of low stock items and manage out-of-stock
Reorder low stock and pause marketing
Establish consistent merchandising strategies for new offerings
Receive early alerts for high-risk transactions
Manage high-risk orders with automated cancellation and restocking
1. Personalize your customers’ buying experience for the holiday season
Logging your customers’ preferences before and during your busiest time of the year means, when they come back, they’re automatically provided with a personalized shopping experience.
You want them to feel like they’re getting the best shopping experience during the holidays. When they return to your store and find personalized recommendations, they’ll spend less time looking for what they want, which creates a positive experience and generates sales.