Story is an important device in your branding strategy. Consumers, especially those who engage in social commerce, are looking for authenticity from brands. Telling your story—whether it’s your brand’s origin story or your founder story—humanizes your brand, puts a face to the business, and increases trust and brand affinity. Tell your story across your website, social media, and anywhere you engage with customers.
Here, Oatly uses its product packaging as a vehicle for brand storytelling:
Product packaging showing brand story from Oatly oat milk
Brand identity
Brand identity refers to the visual aspects of your brand. Your visual branding exercise should start with a mood board or a word association exercise that helps you determine the vibe or mood of your brand (what do you want people to feel when they interact with you?). This will make it guatemala mobile database easier to pinpoint the colors, fonts, and other visual elements that represent your brand.
Every design decision on Flakes’ product page was intentional, from the colors to the font, to the product photography. These visual elements are consistent across the brand’s website, socials, and packaging:
A product page from Flakes' ecommerce website
Additionally, your brand will need a unique, memorable business name. You can choose something personal, like your own name (e.g., Macguire), something creative like a made-up word (e.g., Sanzo), or something obvious that tells customers what you sell (e.g., The Cheese Bar). Be sure you can find a compatible domain name and available social accounts to accompany your name choice.
Resource: Free Business Name Generator by Shopify
As soon as you take the steps to start a business, you have a brand. The very first time a potential customer sees your packaging or visits your website, a perception of your brand is being formed. That’s why it’s important to set the tone upfront before you make the wrong impression.
Ultimately, what your customers think and say about your brand is the reality (not what you’d like them to think). It’s a feeling they leave with based on their experiences they’ve had with you, good or bad.
No business intends to build an unreliable or “bad” brand, but if you don’t take branding seriously and have a strategic approach from the beginning, your brand can take on a life of its own—one that you may not have imagined for it.