A map is created of the questions

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If Google Analytics is installed, a report is generated with the GA information. Search volumes for industry and sector keywords and phrases, contrasting the brand's position and relevance with respect to those search terms. Rating: Search volumes for the keywords for which the site ranks and search volumes for the important industry keywords for which the site does not rank and should rank. Review of social media accounts to see their message, their execution, their audience and the level of interaction (engagement) they have. Rating: Engagement and reach can be measured quantitatively, the quality of the message and execution should be judged with an expert eye and a reasoned opinion given Review of social media accounts Scoring: You can score frequency, engagement, growth, reach, followers, and a few other metrics Social listening analysis to determine how much is being talked about the category, sector, brand, products and competitors.


Scoring: Measures volume of mentions, sentiment, influencers, and the russia whatsapp number data terminology people use to express themselves about all of this. Research what questions people have about the category, its brands and products and determine whether those questions are answered on the brand's different web properties. Rating: that people ask on Google in relation to keywords, brands, or topics related to the company and it is determined which questions are most frequent and which are least frequent. It also includes the operators that accompany the questions (when, how, who, where, how much, etc.