Eugene: It was all B2C. We had our website up already where we were selling air purifiers. We threw up generators there as a category and listed the products for the end consumer.
Eugene: There’s definitely different traffic and different demographics. With Google ads, it’s very easy to pivot and kind who you’re targeting even by your campaign. It really wasn’t difficult to have a few different product types that had different demographics.
Organic versus paid acquisition, and determining what works for your business
Felix: What mix of traffic was organic versus paid acquisition?
Eugene: It was mostly paid ads. We did a lot of guest posting and tried to get our SEO link juice up. We spent six to eight months writing. Since we were estonia mobile database doing air purifiers, we were writing articles and reaching out to blogs on allergies and asthma. We were writing these guest posts for them, and then they would include our links. We did have some organic traction. As we scaled to other products, we decided to forego that since it was very time consuming, and go heavier on ads. It was a little bit of both, but much heavier on ads, especially as we added new product categories.
Felix: Why do you think guest posting wasn’t as successful? Was it industry specific?
Eugene: It was just very time consuming. It’s very manual. You have to do the research on higher authority sites that would allow you to write guest posts, you had to reach out to them, and a very small percentage actually responded and allowed you to write guest posts. Then you had to actually write them. It was very, very slow. Usually with SEO, that’s not abnormal. It’ll take six months, a year, two years, before you get that traction. It’s not that it didn’t work, we just abandoned it because we thought our resources and time would be better spent elsewhere.