The long-awaited and useful Info-opovody functionality has appeared in SKAN. Long-awaited — because our specialists took into account all the wishes of users and added functions that the system lacked. Useful — because it makes the work of PR specialists easier. We tell you where and how to use the new tool in your daily work on monitoring and analyzing media publications.
We will not dwell on the features of the service in detail - you can read about this in the article " New service "Info-leads": search and analysis of news 2.0 ". Here we will show examples for solving which tasks the new functionality and its capabilities will be useful.
We have identified four scenarios for using Info-reasons:
information field monitoring;
compiling a digest;
evaluation of the effectiveness of a PR campaign;
preparation of an analytical report.
The scenarios listed above are a daily routine in PR colombia mobile database activities, and specialists spend a lot of time on them: they highlight the main points, filter out repetitive or irrelevant news, design digests so that they are pleasant to read, and create informative reports.
Now let's see how the new service will simplify the work of a PR specialist who monitors and analyzes media publications.
1. Follow the agenda
With the help of Info-reasons it is easy to understand what the media is writing about, especially when you just need to run your eyes over the headlines. It is enough to make a request of interest and set the period. You can also set the tone of the output - negative or positive.
After the request, a list of article clusters will appear, each of which will contain all publications on this specific topic. That is, SCAN can find thousands of news items for the request "Tele2", but will group them, for example, into 15 clusters. This is convenient when hundreds of publications are published about the company every day, and the PR specialist is forced to manually filter out recurring topics.
If we set a period of 30 days and make two requests, for example, “Tele2” - in a negative and positive tone, then in just a couple of minutes we get an information picture of the day: