Brand media are not originally intended to work out negativity, but sometimes companies use them for anti-crisis PR. We looked at several examples of when it is worth doing and when it is not.
The main goal of brand media is to reach as many readers as possible and expand the company's potential audience with the help of content: articles, podcasts, instructions, collections, and so on.
The ideal brand media does not directly promote the company in its communications, but the audience somehow reads what brand is behind all this content. In other words, brand media increases brand awareness natively, without advertising slogans. We have already written in the blog about how to create brand media that will be read .
However, there are situations when companies use brand mexico mobile database media for direct dialogue with readers. Let's say right away that such cases are few. And this is understandable - otherwise the difference between brand media and corporate blogs would be erased.
Most often, this is done for PR purposes, when it is necessary to protect the brand's reputation. Brand media is read not only by the company's customers or clients, but also by those who are just looking at it. And if a stalemate occurs, it is important to show the potential audience how the company is getting out of a difficult situation.
Let's look at some examples that illustrate this clearly.
"Media VkusVill" in the story about data leakage
On December 9, 2022, a data leak occurred at VkusVill. We looked at SKAN to see what resonance this event had in the media space.