Overwhelming competition. For example, on WB in the category "Women's blouses and shirts" there are 121,000 products from 14,000 sellers.
The TOP in the category are the products that sell best, that is, often consumer goods. It is not easy for a manufacturer to break through with their product. Sellers are forced to resort to absurd self-buyouts, spending money on buying their own products so that the platform's algorithms raise them to the TOP. Products not in the TOP sell hundreds of times worse. In the same category "Women's blouses", for example, a product from the TOP was bought more than 100,000 times, a product from the second page - 90 times. And since there are only 1,200 pages with 100 products in this category, those in the middle or at the end have single sales.
Deliberate brand blurring occurs on all platforms: Wildberries, Ozon, Yandex Market, etc. For example, on WB, the brand is represented by a microscopic 120 x 50 px logo on the product card. The seller's page and the brand page lack the functionality of a full-fledged store and are only a listing of products. There is no main brand page with panama mobile database promotions, product selections, categories, and corporate style. As a result, the only thing left in the buyer's mind is "I bought this on Wildberries." Sellers only contribute to the further promotion of the marketplace with the success of their products and a wide range of products. Only well-known brands remain well-known; promoting a new brand on the marketplace is extremely difficult.
Lack of access to your customers. And everything that follows from this. It is impossible to accumulate a customer base, sell again, remind about yourself, inform about discounts, promotions, collect feedback, organize a loyalty program, and ...
It is impossible to provide support, solve problematic situations. Defects, incorrect assortment, and incomplete sets lead to negativity and bad reviews due to the buyer's inability to simply call the store, where the problem would be solved on the same day. Since direct communication between the seller and the buyer is actually not allowed, and publishing your contacts is simply prohibited on marketplaces.