Online competition ultimately comes down to a competition of conversions. After all, for any company, attracting a potential buyer to a website costs money, so in the long run, the winner is not the one who spends the most on advertising, but the one who provides higher sales for the same advertising budget.
Today we will look at a powerful and versatile conversion increase method called “Clarity and Simplicity”. Despite the name, the approach itself is not so easy to master. It includes:
clear value proposition;
Compliance with web conventions;
perfection of simplicity;
hierarchy of importance;
image of the future.
Invitation to a date
When I discussed this approach with a businessman I know, Ivan bolivia mobile database from Ivanovo, he shared his story with me. I’ll retell it:
Three days had passed since Ivan met a girl, Alina. They had their first date in a café. There Ivan found out that Alina was studying at an art school, dressed tastefully, and smiled charmingly. And that was it.
Ivan reasoned like this: if the young lady agreed to a second date, it meant the first one had gone well. And he started dialing her number:
- Alina, hi! What are you doing on Sunday?
- Hi! What?
- I’m inviting you to a jazz concert on Sunday evening. For music lovers, this is a real event: a New York band, real jazz, great sound, an intimate atmosphere...
- Eee. Actually, I don’t like jazz, and besides, I have a ton of homework on Monday.
Ivan was a music lover. But from her intonation, he immediately understood that the future artist valued completely different things. It was necessary to save the situation:
- Jazz, in essence, is like impressionism in painting. Besides, you said that you are currently working on portraits. Well, musicians are excellent material for this - take a sketchbook with you. And by the way, the hall has an exquisite entourage - let's take some photos, and I will send you the pictures later. I also want to introduce you to a creative person. Who exactly - it will be a surprise. And after the concert we will sit in a cafe nearby, you simply must try their signature dessert. Don't worry about classes on Monday - I will call a taxi home, so by 10:30 pm you will already be at home.