B2C with visual products: Instagram and Shop. Massive sales and low cost: Facebook Marketplace.B2B and high value business: Quick closing and personalized communication: WhatsApp Business.
Global social commerce advertising spending continues to expand rapidly, driven by changing consumer behavior and the integration of direct purchasing tools into social networks.
According to statistics, social commerce belgium whatsapp number data spending will reach $923 billion by 2026. Moreover, millennials and Gen Z are the most likely to make purchases on social media, with 66% of shoppers getting things on social media.
The advantages of social media allow small and medium-sized businesses to access a mass market at controlled costs, while large brands can optimize advertising strategies to achieve conversions in real time.
On the other hand, integrated purchasing on networks such as Instagram,Shop and Facebook Marketplace facilitates immediate conversion, accelerating the sales flow. In addition, advanced segmentation and the acquisition of specific audiences on social networks considerably reduce the CAC (Customer Acquisition Cost).
Speaking of short, medium and long-term goals, social commerce is a scalable tool that can be integrated into business objectives in different time horizons:
The potential of Social Commerce
-
- Posts: 313
- Joined: Tue Jan 07, 2025 4:34 am