How to easily get more interaction with your audience ?

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Give them the opportunity to get something for free! More people regularly participate in competitions and they generally have a greater reach than classic posts. You can achieve this by setting the rules of the competition correctly. If you set the obligation to share the post in the feed (Facebook) or on stories (Instagram), it will spread very quickly, but it is necessary to take into account that this rule may discourage many people. An alternative to sharing is the obligation to comment on the post. You may have noticed that Facebook also displays posts that they have commented on, so they will spread anyway, and for many people it may be more pleasant that the shared post does not appear on their profile. However, these two options are only valid on the Facebook platform.

Influencer marketing
Influencer marketing is one of the most widely used methods of promotion in the online world. Everything is built on trust between the influencer and his followers. Thanks to this relationship, more and more people South Africa WhatsApp Number Data will give their opinion or recommendation. E-shop promotion is ideal for influencer marketing, where you can use long-term cooperation that brings many benefits to both parties. This tool can be very effective, but there are several parameters to pay attention to, especially when choosing the right influencer.


1. Get to know the influencer
Before you start sending out offers for any collaboration, do some quality research . You need to find the right person for you, otherwise this method of promotion will be ineffective. Go through the posts on all of the influencer's social networks and assess whether their audience is also your target group.

2. Numbers aren't everything
Many companies have made the mistake of focusing on their follower count as the only parameter they focus on when choosing an influencer. As we already know from the previous point, this is not the most appropriate parameter to monitor. Rather than follower count, it is more beneficial to ask them about their interaction percentage (how many followers actively respond to their posts – “likes”, comments, replies to stories, etc.). In addition, people with a large number of followers would cost you a lot of money, but you can achieve better results if you find a smaller influencer who has their own community.

3. Give him freedom
According to many influencers, they are faced with a fixed format of promotion that they cannot adjust in any way. In this case, many of them will refuse, because they know their audience best and can best promote your product/service to them. If you give them the opportunity to come up with their own format, not only will it be more likely to be effective , but you will also not have to worry about coming up with the right content to impress as many people as possible.