Today we want to talk about an exciting development that is revolutionizing the world of marketing:
AI-based innovations in Google Ads. By using artificial intelligence (AI), Google Ads has introduced new features that maximize the effectiveness of advertising campaigns and fundamentally change the marketing landscape.
Smart bidding with AI , AI-generated campaign suggestions , optimized france phone number list targeting with Display & Video 360 and the role of Google AI and YouTube Creative Assets .
SMART BIDDING & LLRs
One of the most impressive AI-powered features in Google Ads is Smart Bidding. Using machine learning, Smart Bidding continuously analyzes data to adjust ad bids in real time, taking into account numerous factors such as device type, location, time of day, and user behavior to achieve the best outcome for advertisers. By automating bidding, companies can optimize their ad spend while achieving their goals more effectively.