Defected low spenders haven’t purchased recently, though since they didn’t spend very much it might not matter. There’s a good chance they were unprofitable customers too.
With this segment you could use a win-back campaign but you’ll have a difficult time recouping your investment. Do it if you have every other defected segment targeted already, don’t start with this one.
Defected Loyal
Defected loyal customers are high-frequency customers that have stopped buying from your store. They might be inactive but there’s a good chance they aren’t coming back.
There’s not much you can do denmark phone number list with this segment. You can try a reactivation or reengagement campaign to try to win them back but that could be a lost cause. If you have limited resources, it might be best to focus on other segments and use this one to learn why they left.
Defected (RF)
Defected (RF) customers are customers who have stopped buying from your store awhile ago. They could only be inactive but they have been gone a long time without any orders so they are either fully satisfied and don’t need to buy again, or are unsatisfied and won’t buy again.
By this point, there isn’t much you can do with this segment. If you can analyze what marketing channels attracted them, you might be able to find an under-performing channel.