The post-purchase experience is a crucial window of time that starts the moment after a customer checks out and completes a transaction on your ecommerce store. Far from the end of the customer relationship, that moment where they click “buy” is just the start of a customer journey.
With the right tactics and strategies, ecommerce businesses like yours are turning the post-purchase experience into a relationship-building, revenue-generating window.
Follow these seven strategies to make your brand’s post-purchase experience more customer-centric and more strategic at the same time.
Why the post-purchase brazil phone number list experience is important for your customers
The post-purchase experience is a crucial time for customer relationship building. The customer has already clicked “buy,” and that was no small feat: Around 70% of shoppers abandoned their cart in the US in 2019, so you’ve already cleared that hurdle.
Your work here won’t directly affect that initial point of sale. But what you do (and don’t) do during this period has ripple effects moving forward:
Done right, this post-purchase experience has the potential to create raving superfans and repeat customers.
Done poorly, you can frustrate customers before they ever lay hands on your product and send them scrambling for the unsubscribe button.
Not done at all, you risk pushing your products and brand into commodity territory, where customers have no real opinions.
Not only that, having a consistently great post-purchase (or post-checkout) strategy can set you apart from your competition.