Online Grocery Shopping by Geography

Exchange insights, tools, and strategies for canada dataset.
Post Reply
Mitu100@
Posts: 1357
Joined: Tue Jan 07, 2025 4:31 am

Online Grocery Shopping by Geography

Post by Mitu100@ »

Prevalence of Online Grocery Shopping Varies Based on Many Factors
The popularity of shopping for groceries online depends on many factors. Our survey shed light on three: age, geographical location and income.

Interestly, Boomers are the generation least likely to shop online for groceries; 53% do so. Millennials, on the other hand, are the group most likely to shop for groceries online. 77% do so.

Many Consumers Continue to Purchase Groceries Online

Have you made an online grocery purchase in the past 3 months? (i.e. from Instacart or similar, Amazon Fresh or similar, Walmart.com, Target.com, your local grocery store(s) etc.)

In terms of geography, large city dwellers are the group most likely to purchase groceries online, with 77% doing so. In comparison, 65% of those in small cities and towns with a australia phone number list population below 50,000 shop online for groceries. This makes sense, as there are typically more options for consumers living in larger cities.



Have you made an online grocery purchase in the past 3 months? (i.e. from Instacart or similar, Amazon Fresh or similar, Walmart.com, Target.com, your local grocery store(s) etc.)

A large city with a population of 500,000+

A suburban area within 30 miles of a major city

A city with a population between 50,000 – 500,000

A city/town with a population below 50,000

In addition, higher income is correlated with an increased likelihood of online grocery shopping. 61% of shoppers who make $25,000 or less shop online for groceries, compared to 76% of those making $100,000 or more. A possible explanation is that online grocery shopping can come with additional costs, such as item markups.
Post Reply