2023 is just around the corner and it’s going to be an exciting year. Online shopping is set to continue to grow as consumers become more comfortable buying from a brand they know and trust. Today, at least 50% of all ecommerce sales come from third-party sellers. These online marketplaces are multiplying , and you’ll need to find the right marketing strategy to stay ahead of your competitors . This means that ecommerce marketing will also need to evolve if it wants to keep customers happy and coming back for more. Here are 8 marketing trends you can implement to succeed in 2023
Marketing Trends 2023
Augmented and virtual reality
Both of these technologies have been around for a while now, but it looks like they’re going to become even more integrated into our lives. In fact, many experts estimate that by 2023, the majority of the planet will be using at gcash data least one type of VR or AR . The reason for this is simple: they offer a way to connect with customers in a new and engaging way . These technologies can be used in a variety of ways, such as to deliver a more compelling customer experience , encourage customer retention , or simply engage and entertain customers in a whole new way.
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Artificial Intelligence (AI)
AI is already being used to prioritize tasks, optimize processes, and improve customer experiences . It can also be used to analyze data and create more effective strategies . In fact, AI will enable brands to create a more personalized experience for their customers across virtually every channel. By analyzing data from email, social media, CRM, and marketing automation platforms, brands will be able to deliver more relevant content to customers, identify customer issues, and guide them to resolve them. AI will also be able to analyze customer reactions and create reactions that reflect their likes and dislikes.